Born to immigrant parents in New York, Alex Bittar was taught the importance of hard work and persistence. At ten years old, his parents had given him an idea to sell flowers from a cart across the street from their home. Alex's parents were avid antique jewelry collectors, and on his 13th birthday, they decided to surprise him with a gift box full of antique jewelry. Inspired by the gift, Alex embarked on a lifelong journey, becoming one of the greatest jewelry designers in the world, selling his beautifully handcrafted masterpieces in more than 34 countries.
Ranging from handcrafted earrings embellished with pink Tourmaline crystals and studded with bold Swarovski crystals, to bracelets embodied with smoky pyrite stones, complementing a rich silver-tone finish, and infusing the New York City fashion scene with a quality craftsmanship.