b.tempt'd by Wacoal was successfully launched in 2009 by the world-famous Wacoal Corporation as an alluring lingerie brand designed to appeal to the young-minded, more fashion conscious market. After Wacoal’s astounding success as a worldwide lingerie company, designers realized that they were missing a substantial portion of the market – younger women. Wacoal designers worked tirelessly to create a line of bras, panties, and "tempting items" to draw in this highly intelligent and independent crowd. Each piece is carefully designed to be flirty, sophisticated and sexy while still retaining the excellent qualities that Wacoal has come to been loved for – exceptional fit, the finest quality materials, and extremely dedicated customer service. Each piece is crafted with modern design elements in mind and gorgeous playful fabrics, with touches of brightly colored laces and eye-catching prints. Bras are designed in a range of support levels with sizes that range from a 30C to a 38DD, catering to a range of women in all shapes and sizes. The combination of contemporary design elements and silhouettes with supportive structure and a dreamily comfortable fit make the b.tempt'd brand a favorite of women everywhere of all ages, shapes, and sizes!