Ju-Ju-Be was founded in September 2005 by mother Julia Star Croft, also known as "ju-ju-be". This award-winning diaper bag is the ultimate accessory for the on-the-go mom! Not only is each baby bag completely functional, but they come in sleek, trendy designs made to look like any other off-the-runway purse! Each Jujube diaper bag is equipped to handle everything that your baby needs without sacrificing style or playfulness! The bags are machine washable and have a patented Agion treatment to inhibit the growth of odor-causing bacteria, mold and mildew.

With a structured bottom, insulated bottle pockets, and a memory foam changing pad, this bag has everything a parent could want and more in one stylish package! Each bag is designed with a featured eye-catching print, like the classic "Jujube BFF Duchess" or "Jujube Super Be The First Mate Diaper." Perfect for expressing the personal style of chic moms everywhere, you’re certain to find the perfect print for you and your baby!