This is a great brand of adorable, cuddly plush toys from Belgium. Even as adults we can't help but smile when we walk by and look at one (that's why we're all so happy and pleasant at WhatSheBuys!) And, they will make your child, grandchild, God child (or whatever the case may be) smile too. The world seems a little better when you look at or cuddle a Noukie's.

The Story Of Noukies

"Noukie" is a nickname given to small children in villages throughout Belgium – used much like the term "little one". It was in that playful spirit that Noukie’s were created: to be playful, laughing, reassuring little friends full of character and soul. Inspired by the arrival of their first son Amaury, Katia De Paepe and Simon Pierre Gilliot started a toy business in 1992 that ultimately spawned Noukie's in 1995, focusing exclusively on plush toys made from soft velours.