I bought this item because it reminded me of the rouge paper used in ancient China. It doesn't work as well as I hoped it will though. I bought it in "Prettyful". Perhaps I'm not too sure on how to use it, but it feels like the color doesn't apply well on the cheeks. Instead, it comes off easily on the fingers. There's a shimmer though that is quite obvious on the cheeks.
An interesting gimmick
By Yilise from Mountain View, CA from on 1/28/2012
I would say it's still a pretty neat idea. It's difficult for me to touch up my blush because I don't like carrying brushes in my make-up bag. This solves the problem and it's perfect for travel. I bought it with the wallet, but I don't think the wallet is necessary. The booklet itself feels pretty hardy.
I just wish the blush applies more smoothly then it does.